I attended a focus group today on the use, feelings and experiences with Social Media. That isn’t the point of this blog but it is where i thought of this.
We often find ourselves trying to pick the one way, the “best” way, the most effective way, the most popular way. In essence, trying to make decisions about the ONE thing that will make whatever we are trying to accomplish the “right” way.
I am here to tell you that there are no ONE best, right, popular ways of doing most anything. It is combination, compilation, and collaboration that allows for success.
An example….I work at a University institution and my primary serving population are students. We had an event on Friday night and the goal was to try to get at least 900 people to the event. In this day, and with the age group of the people we were trying to reach, one might say that the best way, the one way to get them to attend would be through facebook and twitter.–Social Media– What is true, however, is that while we did use twitter and facebook, we also meet in person with student organizations, and organizational units, sent personal invitation emails and talked to people by phone. It was all of the above that allowed us to be successful.
Both/And my friends, not either/or’s!